Tuesday 16 July 2019

The Wild & the Tame

I recently got chatting to the lovely Chantelle of independant luxury baby brand
'The Wild & the Tame' and she wanted to let me know about a new limited edition collection they've just released featuring the Paper & Cloth 'Meadow Safari' fabric I designed for Dashwood Studio!

Centred around the two safari themed prints in the collection, Chantelle has handcrafted cot blankets, teething rings and bibs...and they look amazing!


“The imminent return of the Lion King to the big screens will no doubt create a nostalgic draw towards jungle themes for new Mums and Dads, who themselves grew up watching the 1990s classic. 

Animal names and sounds are often some of the first words that toddlers learn, and our safari collection introduces exotic and endangered animals into their little worlds and fast developing vocabularies.”
- Chantelle Laker -


(images above 'Meadow Safari' by Paper & Cloth for Dashwood Studio)

The two safari prints are the latest in a series of nature-inspired fabrics carefully chosen by Chantelle, and follows last year’s prominent woodland animals trend,
which was reflected in The Wild and The Tame’s bestselling prints of 2018. 





Since launching the brand in summer 2018, the product range has expanded to include cot and moses basket blankets, swaddle blankets, milestone blankets, bibs, teething rings, cushions, framed prints and greeting cards, with much more to come.
New limited edition fabrics are selected and released every few months, ranging from subtle gender neutral prints to bold statement designs.
“I spend a lot of time researching and sourcing stunning fabrics, to provide parents seeking products to complete their baby's nursery,
and those looking for unique and thoughtful gifts,
with special items that they can really fall in love with."
- Chantelle Laker -





Chantelle launched The Wild and The Tame whilst pregnant with her second son, searching for a better work-family life balance and keen to rekindle the creativity she had harnessed during a furniture and product design degree years earlier.
Struggling to find blankets and baby accessories in the specific style she was looking for on the high street – delicate, nature-inspired designs that aren't too garish or childish yet not bland either – she set out to create them herself, and now handmakes all of The Wild and The Tame’s products from her home studio in the Kent countryside.




(images above 'Meadow Safari' by Paper & Cloth for Dashwood Studio)

Whilst minimalism is still popular in children’s interiors, there is an increasing shift away from paired back spaces to a more eclectic ‘boho chic’ style, combining neutral tones with pops of colour, playful patterns and mixed textures.
The Wild and The Tame’s products are the perfect way to add striking focal points and statement pieces to baby and toddler nurseries, playrooms and wardrobes.

You can follow The Wild & the Tame on instagram here.
(photography by Foxstar Photography)

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